The objective of this project was to design a user-centered Ecommerce app for the vegetarian community, enabling users to easily purchase organic vegetables from local farms. The app was designed to be visually appealing, intuitive, and optimized for mobile use.

As a UX Designer, my role in this project involved conducting user research to gain insights into the needs and preferences of the vegetarian community. To do this, I conducted online surveys and interviews with a diverse group of vegetarians, including those who were new to vegetarianism as well as those who had been following a plant-based diet for many years.

Based on the research findings, I created user personas to represent the primary user groups for the app, including those who prioritize convenience and those who prioritize sustainability. These personas helped to guide the design process and ensure that the app met the needs of its intended audience.