About The Marriage and Family Clinic
The Marriage and Family Clinic is a private group practice headquartered in Westminster, CO, USA that specializes in marriage counseling and couples therapy. Also, offer professional child psychologist and family counselor services.
As a UX designer for The Marriage Family Clinic, my primary objective was to create a website that conveyed the clinic's compassionate, supportive, and trustworthy brand identity, while also providing an intuitive and user-friendly experience for their clients. During the project, I worked closely with the client to understand their business goals, target audience, and website requirements.
To achieve these goals, I started the project with a discovery phase where I conducted user research and developed user personas to better understand the needs and motivations of the clinic's clients. Based on these insights, I developed a design strategy that focused on creating a clean, calm, and reassuring look and feel. I incorporated soothing colors, high-quality imagery, and clear and concise language to communicate the clinic's brand and services effectively.
How I achieved completing the website:
- Conducted user research and developed user personas
- Created a design strategy that focused on creating a clean, calm, and reassuring look and feel
- Designed a user-friendly layout with clear and intuitive navigation
- Incorporated soothing colors, high-quality imagery, and clear and concise language
- Developed a responsive design that was accessible on mobile devices
- Incorporated features such as an appointment booking system, therapist profiles, and client resources
- Conducted usability testing and made revisions to the website based on feedback
- Provided documentation and training materials to help the clinic maintain and update the website in the future.
The final website was visually appealing, intuitive, and user-friendly, which helped the Marriage Family Clinic attract and retain clients and build their brand as a compassionate and trustworthy mental health service provider.